The lawyer’s cafe

20 02 2011

A couple of weeks ago I had the privilege to facilitate a group of around 250 lawyers and legal information professionals, in an exercise to discuss, debate and create action in four areas that were key to the future of their FTSE100 business – employees, competitors, customers and products & services.

The senior partners wanted a suitably austere venue for their annual conference

Regular readers (bonus marks for you) may remember that last month, in my post “You are wrong I am right” I mentioned an idea called “The World Cafe”, which is a methodology for facilitating conversations that matter among large groups of people.

It was time to eat my own dogfood (as the saying goes!), it was time to create a monster cafe….

It proved a great opportunity to see if it could help lawyers collaborate and share information – something which *can* sometimes be a challenge!

The World Café was born in 1995 from work by a group called The Intellectual Capital Pioneers. Two of the original members (Brown and Isaacs) went on to document their deep underlying research, the key principles and a host of great case studies in their book, “The World Café: Shaping our futures through conversations that matter”. You can get a flavour and more information from the website (which has some great free resources), but I do recommend the book if you are interested in exploring the idea further.

So what is it?

Well, the World Café is a process that promotes open dialogue, information sharing and accessing the collective intelligence of a group. Sounds lofty and aspirational? Well, maybe so, but the detailed case studies covering huge blue chip organisations, public sector groups and community based examples gave me a lot of faith it could work for the group I was working with, which had recently joined together as a new department (the over-arching goal was to become “One Team”).

I can think of a multitude of similar examples from my practice as a lawyer when this type of dialogue would have helped – moving from a practice area structure to sector-focused teams? Ideal. Want to get a team formed across different geographies? This will help. In-house and want to discuss key areas of risk with a variety of stakeholders? This approach can work. Working in a law firm with too many silos (surely not!)? Why not give it a try?

Its principles are deceptively simple – the group (and the idea has been used for groups of over 1,000 people!) comes together in a very informal setting, around cafe style tables that seat four or five. The book explains why tables of this size are optimal for creating an environment where all can both listen and contribute, and from experience I can confirm it worked really well. As I moved from cafe to cafe (we had four separate rooms to accommodate the large numbers), I was amazed by the buzz and general level of conversation in each room.

Each table has an individual host and is posed an open (and hopefully thought provoking) question on a topic that matters for the group. An example of one of the questions we posed (in the “employees” discussion) was: “What can we do to make this the best place you’ve ever worked”.

As well as a good supply of hot drinks and goodies to eat, the tables have paper table cloths and pens, with participants encouraged to capture their ideas visibly by drawing and writing. This might seem superficial, but putting ideas down on paper definitely helps thoughts develop, and the drawing is designed to help encourage creativity.

When I was planning the event, I talked to a number of people I knew who had hosted or attended these events. Interestingly a delegate at a workshop I was running in December for a large City firm mentioned that he had attended a World Cafe event at Hewlett Packard, and six years later he could still remember what was drawn and written on the table cloth. What a tremendously powerful testament.

After 20 minutes of discussion, the cafe host signals it’s time for a change, and all the participants at a table except one (the table host)  get up, split up from their current table mates, and move to another table to discuss a slightly different, but related question. The table host (who hasn’t moved) explains to the new table guests where the discussion has got to, and the conversation then continues with a new set of people, who add their own insights and of course drawings to the tablecloth.

What happens (and idea the whole point of the process), is that different people bring their own ideas and these ideas develop and cross-fertilise across tables. Individuals also get to meet and share ideas with many different colleagues, which in itself made a big contribution to the overall group aim of being “One Team”.

As part of the process our group did three 20 minute rounds of conversation, with approximately 15 minutes of introduction with the whole group in plenary, and then a 15 minute wrap-up (also as a large group), giving a total even time of just over 90 minutes.

To make sure to atmosphere was informal (an important principle of the World Café), the company creative team did a fantastic job bringing to life the four themed cafés. With artwork on the walls, real cafe tablecloths underneath the paper, and aroma machines pumping out realistic smells, the ambience was topped off by the cafe hosts who fully immersed themselves in their roles with appropriate dress, accents and in one case, a (temporary) tattoo!

In the plenary wrap-up session, people shared their experience and in addition to photographing the tablecloths, the insights and action points captured at the event, generated an incredible 250+ ideas that can be used to bring real improvements to the business, and the cafe organisers are already working on breaking these down into workstreams and getting these projects started.

In my experience, lawyers are usually pretty good at talking, but the informal, small groups really seemed to encourage the listening part of the conversation. The feedback from cafe hosts, table hosts and guests was incredibly positive, and I wouldn’t hesitate to run another event.

Given the change going on in the profession right now, I suspect there are many law firms looking to have conversations that matter with their teams, and this is a great mechanism to do it. The cafe theme and concept might sound a bit unorthodox, but with proper preparation (the logistics behind the simplicity do take time!) it can create magic.


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8 responses

20 02 2011
Duncan Hannay-Robertson

Mark, I first went to a cafe’ style Conference in 2006, the Citywire New Model Adviser. We moved around tables dicussing the presentaions and I picked up just one great idea that transformed our business. The challenge for any business is allowing everyone to contribute to the problem in hand, as its one of the few ways you are going to get everyone to buy into the solution. Someone once said to me that managing IFAs is like herding cats. Its no different in any profession where you have a bunch of strong willed individuals.

20 02 2011
Nick Mayhew

Hi Mark
Well done, sounds like a fab event. Would love to have been there.

We have run our workshops on this cafe style for many years and I can certainly vouch for its effectiveness – depends on what you want to achieve, but a great format idea and really good fun for participants!

What a huge challenge to do it for so many.

Nick

21 02 2011
Kim Archer

Dear Mark, great idea for enabling engagement and positive contributions. We are going to do something similar soon within the organisation, engaging seniors and more junior members of the team to ensure we have an overall balanced input. Important to value all members of the team. Looking forward to the outcome and perhaps participating more widely in future.

21 02 2011
Intelligent Challenge

Thanks Dunca, Nick and Kim for your comments – great to hear so many also finding the idea works.

Good luck with your event Kim

21 02 2011
juliansummerhayes

Mark thanks for including me in the blogroll. I am not sure if you have read the works of Napoleon Hill but Step 9 in his book Think and Grow Rich deals with the Mastermind. Your idea sounds just as if not more exciting and I would love to have been there. I often struggle living in Devon to get people to come together. Nowadays the idea of exchanging ideas has become so commercialised but I am all for seeing how we can all help one another to prosper in this hyper competitive world.
Regards
Julian

PS. Great blog by the way

21 02 2011
Intelligent Challenge

Thanks Julian – I’ll look you up if I’m down in the South West, and similarly if you are in town, give me a shout. I’m all for collaboration!

4 08 2011
Michelle Elstein

Am looking forward to trying it

4 08 2011
Intelligent Challenge

Great stuff Michelle – I’m sure it will work brilliantly

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