A light sprinkling of vertical strategy

Think of a law firm in the top fifty in the UK or US. Got one? Ok. Now think about how they go to market. I’m going to guess their market strategy. Think really hard. Visualise their website. Hold, on. I’ve nearly got. Think a bit harder……. They’re vertically focussed, right? Right! These days prettyContinue reading “A light sprinkling of vertical strategy”

Can your clients say goodbye?

Regular visitors to this blog will know I’m a big fan of Michael Porter’s work, and have a genuine belief that all business people should read his two books (Competitive Strategy and Competitive Advantage). Competitive Strategy provides a framework for analysing industries, and helps the reader think about how attractive their marketplace is. One ofContinue reading “Can your clients say goodbye?”

Dude, your collateral sucks!

Off the back of attending a seminar for corporate counsel and risk professionals on the Bribery Act, and having previously worked with a law firm developing some anti-bribery products for their clients, I decided to see how law firms were marketing their services in this area. My methodology was scientific and rigorous. (not really) AContinue reading “Dude, your collateral sucks!”

What’s your career ROI (return on investment)?

A couple of interesting articles on the Careerist recently about law schools and their responsibility to law students. In particular there is a debate about the responsibility schools have to accept students (and their fees) when, in the current climate, job prospects can be slim. Here in the UK, there is another dynamic that hasContinue reading “What’s your career ROI (return on investment)?”