Lawyers – ask why they buy, not why they didn’t

Have you ever thought about the reason people choose to buy legal services from a particular firm? Sure, if you’re a lawyer in practice (or a business development professional at a law firm) you may have spent some time debriefing why you lost a tender, but have you actually talked to some clients to findContinue reading “Lawyers – ask why they buy, not why they didn’t”

The future of law firm sales?

Inspired by a recent dialogue on Twitter between Mike Ames (@Mike_Ames_Flair) and I (@intchallenge), I was struck by the similarity of some of our messages to law firms on the thorny subject of sales (talking about “client development” is much easier…). After posting some linked blog posts, we decided it was time to experiment with aContinue reading “The future of law firm sales?”

Presentation Shock and Awe

Ever sat through a truly awesome presentation? Seen one on TED?   What about during a law firm pitch?   As a reader of this blog, you’ve probably had some experience of pitches. Been on the receiving end? Starred in one? Orchestrated one? Been shoved in one at the last minute as a “subject matterContinue reading “Presentation Shock and Awe”

Smarter business development?

One of my former commercial colleagues from corporate life was telling me the other day about an analysis they did of their business development spend. A huge proportion of their annual budget went into the team that responded to RFPs (requests for proposals) and yet their win rate for these opportunities was actually very low.Continue reading “Smarter business development?”