A light sprinkling of vertical strategy

Think of a law firm in the top fifty in the UK or US. Got one? Ok. Now think about how they go to market. I’m going to guess their market strategy. Think really hard. Visualise their website. Hold, on. I’ve nearly got. Think a bit harder……. They’re vertically focussed, right? Right! These days prettyContinue reading “A light sprinkling of vertical strategy”

Strategy without creativity?

Walking towards Holborn yesterday I looked up at a building to see the statement “strategy is nothing without creativity” plastered across the window. My instinct was to file it away in the “I agree” compartment of my head, and, as the song says, “walk on by”. The more I thought about it however, the lessContinue reading “Strategy without creativity?”