You do what?

Reading another interesting discussion on the Interweb last week, which was urging lawyers to ask their clients the simple question “so what do you do?”. The basis of the article was that this would give a client or a prospect the opportunity to talk about their business, and thus provide a deeper level of insightContinue reading “You do what?”

That’s a really, er, interesting idea……

Product development remains a concept that’s alien to many law firms. Firstly, the idea of highly tailored legal services being associated with something as, well, crude, as a “product” is just plain wrong. Secondly, the firms just deliver what the clients want, so that’s really a type of product development, right? Unfortunately there’s a world of differenceContinue reading “That’s a really, er, interesting idea……”